V6 Tour Hybrid

The Tour V6 Hybrid was my first project at Bushnell Golf.
My goal for the Tour Hybrid was to design an LRF that had more visual cohesion throughout while maintaining the previous design language found on the two previous V6 Laser Range Finders.

One of my favorite concepts that did not get the teams approval had the chrome bar encircle the LRF, going through the top grip area and lining up with the front of the Bite Pad while still going through the middle of the Rondel B, but the front top gray plastic would need to be changed which was not appealing to the rest of the team.

The large hero panel to the right of the Slope Switch, and above “TOUR HYBRID” logo was meant for custom promotional opportunities.

Along with the exterior aesthetics of the Tour Hybrid I also designed the optical UI/UX .

A Bushnell Tour Series Laser with onboard GPS and slope, featuring six times magnification, slope-switch technology, PinSeeker with visual JOLT, and integrated BITE magnetic cart mount. It includes a premium carry case, CR123 battery, and Bushnell Go

A Bushnell Tour Series Laser with onboard GPS and slope, featuring six times magnification, slope-switch technology, PinSeeker with visual JOLT, and integrated BITE magnetic cart mount. It includes a premium carry case, CR123 battery, and Bushnell Golf mobile app.

Graphic of Bushnell laser rangefinder showing 6x magnification, 5 to 1,300 yard range, and 5 to 500 yard flag range.

Graphic of Bushnell laser rangefinder showing 6x magnification, 5 to 1,300 yard range, and 5 to 500 yard flag range.

Golf course view seen through a device with digital display showing distances, pin location, weather humidity, temperature, and barometric pressure, with a red circle outline.

Golf course view seen through a device with digital display showing distances, pin location, weather humidity, temperature, and barometric pressure, with a red circle outline.

Graphic of a tour hybrid reticle with labeled features: hole (GPS source), GPS slope enabled, pin location, Bluetooth enabled, battery level, units of distance, slope (% grade), visual JOLT indicator ring, aiming circle, line of sight distance, front

Graphic of a tour hybrid reticle with labeled features: hole (GPS source), GPS slope enabled, pin location, Bluetooth enabled, battery level, units of distance, slope (% grade), visual JOLT indicator ring, aiming circle, line of sight distance, front, center, back distances, and "play as" distance.

Close-up of a car's start/stop button with Slope-Switch Technology and Tour Hybrid label.

Close-up of a car's start/stop button with Slope-Switch Technology and Tour Hybrid label.

Graphic showing slope compensation with a golfer, illustrating a 6-degree angle and 150 yards distance between two water hazards.

Graphic showing slope compensation with a golfer, illustrating a 6-degree angle and 150 yards distance between two water hazards.

Woman with blonde hair, wearing a black visor and sleeveless black sports top, looking through a small digital camera while outdoors near a body of water.

Woman with blonde hair, wearing a black visor and sleeveless black sports top, looking through a small digital camera while outdoors near a body of water.

A man with a beard wearing a gray polo shirt is holding a small camera to his eye, taking a photo outdoors with a body of water and green landscape in the background.

A man with a beard wearing a gray polo shirt is holding a small camera to his eye, taking a photo outdoors with a body of water and green landscape in the background.

A Bushnell Tour Hybrid golf laser rangefinder attached to a black magnetic mount post outdoors by a body of water with a blurred landscape in the background.

A Bushnell Tour Hybrid golf laser rangefinder attached to a black magnetic mount post outdoors by a body of water with a blurred landscape in the background.

Golf laser rangefinder kit including a Bushnell Tour Hybrid rangefinder, a gray carrying case with blue trim, a cleaning cloth, a CR2 battery, a quick start guide, and promotional material for the Bushnell Golf Tour Hybrid Laser Rangefinder with a QR

Golf laser rangefinder kit including a Bushnell Tour Hybrid rangefinder, a gray carrying case with blue trim, a cleaning cloth, a CR2 battery, a quick start guide, and promotional material for the Bushnell Golf Tour Hybrid Laser Rangefinder with a QR code.